Privacy Policy

We’re glad you’re curious and care enough to dig into our commitment to privacy. Most people don’t bother to read fine print, and miss out on all that it can reveal.

Wonder is a new kind of social network. Our mission is to help everyone deepen the relationships that matter in their lives.

You are our focus. We exist to empower you with an expanded perspective on yourself. We do that by calculating and showing you insights from answers to questions by you and your friends. We hope you’ll use that information to grow, to strengthen your existing relationships, and to create new opportunities in life.

Your trust is essential to our existence. We will guard that trust.

Here is what that means.

Personally identifiable information

To register with Wonder requires basic personally identifiable information: your name, mobile number, and gender pronoun. You may have options to add additional profile information (such as a photo or email address), some of which may be identifying information, to help you get more out of Wonder. We’ll use this information to personalize your experience, to improve our service, and to carry out your requests, such as when you choose to share something with a friend or when you ask a question of our support team. You understand that, by creating an account, we will be able to identify you by this information, and others may be able to identify you by this information should you choose to share something with them.

By providing personal information to us, you accept the terms and conditions of our Terms of Use and agree to our processing your information in ways set out by this Privacy Policy. Supplying to us any information deemed “sensitive” by applicable law is entirely voluntary on your part. You can withdraw or modify your consent at any time by emailing us at and requesting that your personally identifiable information be deleted from our systems.

Feedback, insights & scores

Wonder allows friends to give feedback to each other and to generate and share insights about each other. Wonder also allows you to see various scores about yourself based on the feedback and insights you receive.

We make feedback safe by maintaining the confidentiality and anonymity of all answers you provide to questions about yourself and people you know. Your specific answers are never shared, but are used to generate insights you can choose to share and to calculate scores that your friends can see and use to their benefit.

This is critical to understand, so we’ll explain in more detail.

First, by “feedback” we mean a specific answer to a specific question about a specific person. That could be a question you answer about yourself or about a friend you choose. Feedback you provide is only ever visible to you. Feedback is never visible to anyone but you and is never shown to anyone in a form that is traceable or attributable to you.

Second, by “score” we mean a numerical value calculated from feedback. A score is only visible to the person that the score is about. For example, if a friend gives you feedback, their feedback may be used in calculating scores that are visible to you, but the friend will not see any scores that are calculated from their feedback about you. In the future, we may empower you to share your own scores, and if so, you will control what scores you share, with whom, and under what conditions.

To keep the underlying feedback anonymous, we won’t show you scores until you have received feedback from several different friends.

Third, by “insight” we mean a strength, affirmation, or observation about a person calculated from feedback about that person. An insight is first visible only to the person who gave the feedback once enough questions have been answered. For example, your answers about a friend may reveal to you something about that friend’s strengths. Then, that person may choose to share that insight with the friend whom it is about. We never share your insights about a friend unless you affirmatively choose to share that with that person. When you do, we may send a text message or notification to them.

Most importantly: you control what happens with any information about you. You get to choose what, if anything, gets shared or seen by your friends or the outside world. For example, we don’t create a public profile for you or allow search engines like Google to index any content about you. In the future, we may allow you to create a publicly viewable profile. If we do, you’ll retain full control over the privacy of your profile, including who can see it and what elements it contains.

Expressive content

To the extent you create and share expressive content (for example, in forums such as our blog or Facebook page, or potentially within the app), you understand that the content may be displayed as coming from you. This isn’t anything new, it’s just how most regular message and posting systems work. Obviously, we aren’t responsible for the personal information that you or others choose to post in this manner.

Address book information

Wonder connects friends via mobile phone numbers. We let you use the address book on your phone to choose friends to connect with.

If you pick a single friend from your phone’s address book, we transmit their phone number to our server to record their feedback. We will never use that information to contact them unless you choose to share an insight or other information with them.

If you choose, you can allow us to access your address book to find your friends already in Wonder and to recommend friends who may be interested in your insights. If you do, we’ll transmit only the information we need to make good recommendations to you. We’ll use that information to show you friends one at a time, so you don’t have to browse through long lists of contacts. This step is entirely optional. We will never use that information to contact any of your friends unless you choose to share an insight or other information with them.

How we protect your information

We implement a variety of security measures to maintain the safety of your information.

We use secure connections to our servers. All supplied sensitive information is transmitted via industry-standard SSL encryption technology. We have physical, electronic, and procedural safeguards to protect the personal information we store. Our servers are physically safe, housed in secure data centers with no public access. We have additional layers of private cloud security with restricted access on our network, so any attempts to hack us would have to be incredibly sophisticated. Only certain authorized persons who have a need to know and who are bound by strong confidentiality agreements have any access to our data. Only when absolutely necessary, third-party contractors may have access to our databases. These contractors are vetted, reference-checked and required to sign a comprehensive confidentiality agreement for your protection.

Wonder servers that are used to store your personal information are owned and hosted by Amazon Web Services, LLC, an company. You can read more about measures taken by Amazon to protect the security of their servers and your Personal Information here.

We rely on the security inherent in your mobile phone. Someone who could guess your log-in information or otherwise access Wonder on your mobile phone could potentially pretend to be you and access your information in our system. Accordingly, it is your responsibility to take appropriate precautions to maintain and preserve the security of your phone. Your data cannot be accessed without your phone number and ability to receive a verification text message at that phone number. If your phone is lost or stolen, please contact us at and request that we block access to your account until your situation is resolved.

Non-personally identifiable information

We may aggregate and/or anonymize information collected through Wonder so that the information does not identify you. We may use this aggregated, anonymized, and other non-personally identifiable information for improving the experience of using Wonder and to generate insights or other research, such as articles for our blog about trends we’re seeing in the world of relationships.

Information automatically collected by our system

We receive and store certain types of information whenever you interact with us through our app or any of our Services. We store a very small amount of information on your device to secure your login and session information and allow you to proceed where you left off in using the app. We use industry-standard analytics tools, including AppSee and MixPanel, to monitor the use of the app in order to investigate and squash bugs and to improve the experience of using Wonder.

You are not our product  

Our foundational operating documents express a critical guiding principle: our customers are not, and will never be, our product. That means we won’t sell your personal data to advertisers or data miners.

We don’t do research on you for targeted ads. We don’t care what products you buy.

That’s because your trust and authenticity is essential to our purpose: accelerating self-awareness and improving relationships among people throughout the world.

Protecting children

We comply with the requirements of COPPA (Children’s Online Privacy Protection Act). We do not collect any information from anyone under 13 years of age.

Other agreements

This Privacy Policy is a part of our Terms of Use and is incorporated in that document by reference. Please refer to that document to review the disclaimers and limitations of liability governing the use of Wonder.

Updates or changes

Over time, we may need to revise our Privacy Policy and Terms of Use. Each policy will always reflect the date it was last modified. When we do make modifications, we’ll let you know with a brief summary of the modifications so you don’t have to read the whole thing line by line again.

* * *

We strive to be worthy of your trust, so we will be as transparent and honorable as possible. That’s what we want to remember when we are sitting in our rocking chairs and thinking back on how we lived our lives and conducted our business.

Thanks for reading!

Last revised: October 14, 2015